In 1990, Manuel found his calling in Communications Science, majoring in marketing and advertising.

Soon after starting his professional career Manuel was already involved in the planning of media for offline campaigns in Portugal for major household brands, both national and international. As his experience grew, so did his responsibilities and passion.

In the mean time, this thing called the Web came of age, and Manuel became an early, eager adopter and evangelist. Little did he know the impact this new medium would have in his future.

Eventually these two worlds – Marketing and the Internet – converged and Digital Marketing was born. Manuel's career gravitated happily to this new medium and today he works exclusively in this field, having achieved several relevant certifications.

Former employers include Labelium, FullSIX, The Grand Union and Mediaplanning. In various capacities he has worked brands such as:
LVMH, the L’Oréal Group, Citibank, tmn, Canon, Nokia, IKEA, Roche, Hyundai, Lufthansa, Repsol and Nestlé, among others. 

As a freshman in Physics at Lisbon University in 1989 – the year the World Wide Web was born – Luís immediately embraced this brave new world such was the awe it inspired in him, both as a user and as a creator.

His professional career started in 1996 working both as analyst and programmer, building solutions for all industries, all along growing his skills in sync with the evolution of the Web.

More recently Luis' course veered towards Digital Marketing, one of the youngest offsprings of the Web, an area where statistics and forecasting – other passions of his – play ever important parts.

Former employers include NCA, Go Informática and iTds. In various capacities he has worked in projects for:
Oracle Portugal, IEFP, Instituto do Consumidor, Mercedes-Benz Portugal, Logifarma, Viagens Abreu, Instituto do Ambiente, CEPSA, Infarmed, among others.